Referral Spam

Block Google Analytics Referral Spam is the latest addition to the family of crawler referral spammers. Referrer spammers are a shady, but not quite illegitimate applications and they exist to create fake traffic. Your site is probably randomly targeted by in order to create more favorable Google ranking for the page from which the spam originates. This is done in two ways:

  1. To create traffic and thus promote a web page whose owner paid money to the referral spam creator. Many people will want to see where is all of this fake traffic coming from and they’ll be curious enough to open the page from which the traffic originates. This is exactly what the creator of the referral spam relies on.
  2. To create backlinks and thus make a web page appear more credible then it really is. Googlemare will leave logging requests into your site’s log, which in turn will be read by the google bots, which index your site. is not directly harmful to your site in any way, but it may create some problems with statistical data

Lets be clear – this referral spammer will not negatively impact the Google rankings of your own site, steal web traffic or put you into any kind of blacklist. Neither is it malicious – you are not in danger of being spied on. Unfortunately it does have one big downside – the ghost referrals will show up in your Google Analytics and thus ruin the accuracy of your statistical analysis. It can affect anything in Acquisition, Audience and Behavior reports. It can also mess up with your bounce rates, because the spam URL will usually land on a single page of website and then leave immediately from the same page. Referrer spam is not limited to fixed locations – it can target your site from many different IPs around the globe way outside the normal range of your visitors. If you value the accuracy of your Google analytics we recommend that you block as soon as possible to remove it from the statistics.

A little extra details about

The URL behind links to an associated page called, as well as a add-on called Google Improver. We suspect that people using this shady add-on inadvertently turn their internet browsers into referral spam bots.

The domain name in particular appears to be multiple other domains linking to the same website and this is the trick used to make it look like traffic referrals hit your website from many locations around the world. At least the ghost hits created by the referrals don’t actually use up your site’s bandwidth data. There are some really bad cases of referrer spam that uses nasty bots and spiders, which create multiple site request to your webpage and thus suck valuable CPU resources and bandwidth. Fortunately, for so far has not shown such negative tendencies. Filtering other referrers who target the web servers with requests from Google Analytics can actually be detrimental in the long run as their presence is hidden from the statistics but their effect remains and at some point you may be wondering why your site is behaving so poorly despite not having nearly enough visits for bandwidth overflow. The .htaccess method described below will work in both types of referrers and we strongly recommend it for this reason.

Block Google Analytics Referral Spam

STEP 1: In your Analytics account go to Admin, then All Filters.

pic 1(1)

STEP 2: Next, click New Filter and add in the Filter Name value.

STEP 3. Select the Custom Filter Type. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add and click the Save button at the bottom of the webpage.

Pic 2(1)

Blocking referrer spam through .htaccess

If you know how to access your .htaccess file, you just need to input the following code in there:

RewriteCond %{HTTP_REFERER} [NC,OR]
RewriteCond %{HTTP_REFERER}
RewriteRule .* - [F]

If you don’t know how to access it, you need to do the following:

Login to your cPanel account, then click on the File Manager icon, then search around and click the check-box called “Document Root for” and click on your website. A side note: click on “Show hidden Files” and then Go. Then simply find the .htacess file in the list, right click on it and choose Code Edit (and again click edit if you are asked). From then on input the code I already gave you and Save Changes. Check if everything works properly and when you are sure, click close.

Remember to leave us a comment if you run into any trouble!

Did we help you? Please, consider helping us by spreading the word!

Leave a Comment