Innovate Direct Ads Removal Guide

Keep in mind, SpyHunter’s malware detection tool is free. To remove the infection, you'll need to purchase its full version. More information about SpyHunter and steps to uninstall.


This page aims to help you remove Innovate Direct Ads. These Innovate Direct Ads removal instructions work for Chrome, Firefox and Internet Explorer, as well as every version of Windows.

If you are reading this article, then you have for sure witnessed some weird behavior on your computer. Regardless if it is in the form of commercials, excessive pop-up ads, arbitrary webpages or tabs, or opening of the other browsers without your permission — all could stand as a sign that something is definitely wrong with your PC.

This publication will show you how to recognize and eliminate the problem; how to remove Innovate Direct Ads and what to do if it returns again.

What’s happening? 

This is what everyone starts asking when their computer starts to act crazy. Hackers take advantage of people’s tech-savvy ignorance of computers or simply our tiredness. They know what’s in our heads when it comes down to internet browsing and how we act when we use our devices and attack us using viruses and all kinds of cyber threats. Years ago a computer malware was just that: a virus. Now the word “virus” itself is not clear enough definition because there are countless viruses out there. This article has been written to tell you about Innovate Direct Ads. As much as most folks still believe this program is not actually a virus, but legal software. The truth is that it presents a threat or at the very least a very annoying problem.

Innovate Direct Ads in action

This adware can be easily detected by observing the advertisements and pop-up ads on the websites you visit. Yes, it is always interesting to get a good pitching ad about a promotional vacation on an exotic island, but you should always keep in mind that the ad and sweet tempting words written on it might not be coming from a legit company. If the ads looks slushy in any way and has one of the following ‘disco’ type effects: flashing images, shifting content, is very colorful, and it is insisting that you click on it with something of the sort of “you’re one step closer to your dream vacation!”then, it is 99.9% FAKE. The more you open such advertisements, the more they will continue to appear and the only way you can save yourself from them is to totally erase the Adware off your computer.

Another sign of Innovate Direct Ads is “browser hijacker”. This is when you are doing work on your computer and all of a sudden random webpages begin to open in addition to or in place of the page you want. The content these websites usually have is again something of the type of the ads already mentioned or  worse – highly inappropriate. This is as strong as a red flag could be to signalize you that something is definitely gotten into your PC and needs your immediate attention to get it uninstalled. Any delay can put your computer at risk!

How is Innovate Direct Ads being distributed?

There are SO many ways for Innovate Direct Ads to be distributed, more than you probably could think of. Poisoned e-mail messages are one of the most common way. Another popular trick is by clicking on an online Ads – very similar to the ones that this Adware is creating on your screen. However, by far the most commonly used trick is the so-called software bundle package. Basically a software bundle is an installer for one program that will also install several other programs if left to work unsupervised. Usually this is done by giving you the option of a quick/default install, which is set to include all other unwanted programs. Always select the advanced installation and watch out for any unnecessary programs that are to be installed on your PC.

Take our friendly advise to read carefully the removal guide attached to this article and familiarize yourself with the removal techniques. Don’t be afraid to test them when the weird PC behavior begins. It is only for your personal benefit to do so.


Name Innovate Direct Ads
Type Adware
Danger Level Medium (Ads created by this program can vary between mildly annoying and can pose security risks)
Symptoms You computer is bombarded by excessive amounts of Ads that persist through pages you load.
Distribution Method Most commonly though the use of software bundling, but can also be user installed due to deceiving advertisements.
Detection Tool Adware are notoriously difficult to track down. Use SpyHunter – a professional parasite scanner – to make sure you find all files related to the infection.

Keep in mind, SpyHunter is a malware detection tool. To remove the infection, you need to purchase the full version.
More information about SpyHunter and steps to uninstall.

Innovate Direct Ads Removal

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Reboot in Safe Mode (use this guide if you don’t know how to do it).

Many types of Malware are unable to be erased unless you reboot your PC in Safe mode.


To remove parasite, you may have to meddle with system files and registries. Making a mistake and deleting the wrong thing may damage your system.
Avoid this by using SpyHunter - a professional Parasite removal tool.

Keep in mind, SpyHunter’s malware detection tool is free. To remove the infection, you'll need to purchase its full version. More information about SpyHunter and steps to uninstall.

Reveal All Hidden Files and Folders.

  • You must reveal all Hidden Files and Folders in case Innovate Direct Ads is making use of this to hide from you.

Hold together the Start Key and R. Type appwiz.cpl –> OK.


All applications, which you have on your computer, should currently appear indexed on your screen. Search for suspect records and deinstall them. Closely examine the text of the notifications ,should any appear – most consist of convoluted wordings (look at our sample picture to get an idea) which can plan to download more Adware on your PC.


Type msconfig in the search field and hit enter. A window will pop-up:


Startup —> Uncheck entries that have “Unknown” as Manufacturer.


Hold the Start Key and Rcopy + paste the following and click OK:

notepad %windir%/system32/Drivers/etc/hosts

You’ve just opened the hosts file – examine it. If your computer has been hacked into you’ll recognize a few IP adresses listed. Our image can assist you with where to look.

hosts_opt (1)

If there are suspicious IPs below “Localhost” – write to us in the comments.


Right click on the browser’s shortcut —> Properties.

NOTE: We are showing Google Chrome, but you can do this for Firefox and IE (or Edge).


Properties –> Shortcut. In Target, remove everything after .exe.

ie9-10_512x512Remove the Malware from Internet Explorer:

Open IE, click IE GEAR –> Manage Add-ons.

pic 3

Find the malware —> Disable. Go to IE GEAR –> Internet Options —> change the URL to whatever you use (if hijacked) —> Apply.

firefox-512 Remove Innovate Direct Ads from Firefox:

Open Firefox, click mozilla menu —> Add-ons —-> Extensions.

pic 6

Find the adware/malware —> Remove.

chrome-logo-transparent-backgroundRemove Innovate Direct Ads from Chrome:

Close Chrome. Navigate to:

C:/Users/!!!!USER NAME!!!!/AppData/Local/Google/Chrome/User Data. There is a Folder called “Default” inside:

Rename the Folder to Backup Default

Rename it to Backup Default. Restart Chrome.

  • At this point the malware is gone from Chrome, but complete the entire guide or it may reappear on a system reboot.


Press CTRL + SHIFT + ESC simultaneously. Go to the Processes Tab. Try to determine which ones are malicious or otherwise not supposed to be there. Google them or ask us in the comments.


This is the most important and difficult part. If you delete the wrong file, it may damage your system irreversibly. If you can not do this,
>> Download SpyHunter - a professional parasite scanner and remover.

Keep in mind, SpyHunter’s malware detection tool is free. To remove the infection, you'll need to purchase its full version. More information about SpyHunter and steps to uninstall.

Right click on each of the malware processes separately and select Open File Location. End the process after you open the folder, then delete the directories you were sent to.



Type Regedit in the windows search field and press Enter.

You are now visiting the Windows registry. If you want to locate the infected entries press CTRL+F together and then input the name of the malware, then search for the corresponding strings. Any kind of entry that appears should be promptly removed by right-clicking on it. In case that fails to work pinpoint it yourself in the directories and delete it there.

  • HKEY_CURRENT_USER—-Software—–Random Directory. It could be any one of them – ask us if you can’t discern which ones are malicious.
    HKEY_CURRENT_USER—-Software—Microsoft—-Windows—CurrentVersion—Run– Random
    HKEY_CURRENT_USER—-Software—Microsoft—Internet Explorer—-Main—- Random

Remember to leave us a comment if you run into any trouble!