How to Remove Lucky Site 123 "Virus"

Lucky Site 123

Lucky Site 123 can be a terrible nuisance and can even be an awful scare to people, who have never encountered any before. If you have found this page because you’ve found Lucky Site 123 to have integrated with your favorite Chrome, Firefox, Opera or other browser – you’ve come to the right place.

First off, if this is the first time you’ve had to deal with this kind of software, there’s nothing to worry about. It’s not a virus or malicious program of any kind and doesn’t really pose an actual threat to either you or your PC. However, there are certain things you should be aware of when it comes to these programs besides the obvious changes to your homepage and default search engine, as well as the constant redirecting that goes on. And that is precisely the point of the current article. Furthermore, we would also like to help you in removing Lucky Site 123 from your machine, which is why we have created the removal guide at the bottom of this page.

Browser hijackers – what do they want?

Programs like Lucky Site 123 are designed to serve the online marketing industry. That’s basically all they were ever created for: to advertise series of various products and services and in this way earn money for the developers behind the software. It’s a fairly simple concept but there’s more to it than first meets the eye. But in order to delve deeper into understanding the way hijackers function, we need to explain how the developers profit from them. Pay Per Click is a remuneration scheme that allows the developers of advertising software and browser hijackers to earn revenue based on the amount of clicks the displayed ads receive. This is a very popular business strategy and there’s absolutely nothing wrong with it. However, here’s where things start getting a bit controversial. In order to squeeze out of this scheme as much gain as possible, the hijackers are typically programmed to do a bit of spying on you, so as to learn your interests. Since they are pretty much part of your browser, they have access to your browsing history and can thus look through your search queries, the pages you’ve been visiting, your bookmarks and also content you’ve been sharing and/or liking on social media platforms. All of this information provides the hijacker with an idea of where your interests lie. Thus, it can modify the stream of popups and banners to suit your preferences.

So, for example, if you’ve been searching for sunglasses online, already the next day you will probably be seeing an increased number of ads showcasing various sunglasses and ‘hot offers’ on them. As you can understand, the probability of you clicking on those ads, as opposed to something completely irrelevant to you, is much higher. However, many users and even security experts disagree with this practice and see it as a privacy invasion. The fact that this data is also often sold to third parties for additional profit doesn’t make it seem any less appealing either. So, this might be a reason why you would like to get rid of Lucky Site 123. In addition, depending of course on your computer’s resources and how powerful the processor is, you may start experiencing hindrances like freezing, crashes, sluggishness and similar. Again, this isn’t something harmful and comes as a result of the fact that Lucky Site 123 calls on your PC resources for the ad-generating process. So, depending on how long it’s allowed to continue, as well as your PC’s parameters, over time your computer’s general performance could be drastically affected.

And as if that weren’t already enough reason to start deleting the browser hijacker related files from your machine, there’s another important negative point that needs to be made. However, this one has less to do with the hijacker and more with its ads. Though Lucky Site 123 is not a virus, it could potentially expos you to viruses, such as ransomware, for example. Ransomware is known to rely on malvertisements, among other things, as a means of distribution. Malvertisements are ads that have been injected with a malicious script, so that clicking on them results in an infection with the virus. There’s no telling which ad is legit and which may have been corrupted by cyber criminals, so we urge you to avoid any interaction with the ads you see on your screen.

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