This page aims to help you remove Luckysite 123 “Virus”. These Luckysite 123 “Virus” removal instructions work for Chrome, Firefox and Internet Explorer, as well as every version of Windows.
Luckysite 123 is a browser hijacker and therefore one of the most annoying pieces of software you can encounter on the web. Browser hijackers are fairly common and there’s nothing to fear if one of them has made its way onto your machine. However, there are some aspects to their way of functioning that do make their presence unwanted. And by that we mean more than just the substituted homepage and default search engine that keeps redirecting you to various strange online locations within your Chrome, Firefox, Edge or other favorite browser. In this article we will aim to discuss all the most important points regarding Luckysite 123 and its kin and we will also show you how you can quickly and easily remove the invasive program on your own. For that you may refer to our removal guide just below the article.
What Luckysite 123 “Virus” really is and what it’s after
As a browser hijacker, Luckysite 123 has a single goal on your machine: promoting various products, services and websites. It’s basically a sophisticated advertising tool that can do a bit more than just display different banners, popups, box messages, in-text links and other ads. For example, browser hijackers are often capable of customizing the ad flow and making it to fit the specific user they’re targeting. How? Well, as they integrate with your browser (hijack), they have access to your browsing history and can keep track of your browsing patterns. Moreover, they collect and store this data in order to tailor the ad flow to your preferences. Don’t worry, Luckysite 123 doesn’t have access to sensitive information like banking details, personal accounts credentials including passwords, etc. What they do include in their analysis, though, are your search queries, the content you show interest in on social media, for example, and other data of the sort. This is done to increase the chances of you actually interacting with the ads and not just trying to dodge them as much as possible. And the reason for this is because the developers of programs like Luckysite 123 get paid based on the amount of clicks the ads receive.
Thanks to a remuneration model called Pay Per Click, the more times you click on certain ads, the more revenue the software developers earn, obviously from those, whose products they’re advertising. And while this may seem like an innocent way of making a living (or at times, a killing), this practices has aroused privacy concerns. After all, very few people would feel comfortable with some uninvited program scanning their browsing history and creating a sort of profile on their interests. This has contributed to earning browser hijackers the status of PUP’s or potentially unwanted programs. Furthermore, we can say that it really isn’t safe to interact with the ads, but that’s something that has to do with third party factors, rather than the hijackers themselves. Hijackers like Luckysite 123 are not malicious programs and should not be confused with viruses, however with the growing popularity of online threats like ransomware, harmful and deceitful practices like malvertising are becoming more commonplace. Malvertising is a word that describes the process of infecting an online ad, like the ones you are constantly seeing, and making it either redirect you to a contagious website or downloading a virus on your machine directly. What’s more, most often this process runs completely undetected and chances are you won’t even notice it until it’s already too late to stop it.
For this reason we would recommend the removal of Luckysite 123 and avoidance of interacting with any of its ads. Another thing that makes hijackers be perceived as PUP’s is the way they get installed on people’s computers. Often affected users have no idea how they got the hijacker in the first place, which may also make them believe they’ve been infected by a virus. The main distribution method for this type of programs are program bundles. They ensure the passage of hijackers onto your machine, as they are essentially included in the setup wizard of other programs. That doesn’t necessarily mean that they must be included in the installation process. So, in order to prevent that from happening, the next time you install new software onto your machine, make sure that you opt for the custom or advanced option. This will allow you to see any added content and will let you remove it from the list of programs that will be installed.